CORPORATE IDENTITY
Imaginea firmei Dvs depinde de sistemul Dvs de Identitate de Corporatie.
Acesta este un sistem grafic si conceptual ce are scopul de a crea un mijloc unificat, armonizat de comunicare cu clientii si care firma sa fie perfect identificata. Intr-o lume plina de “firmulite” este momentul de a avea un astfel de sistem coerent si consistent. In asa fel incit clientii sa stie cine sunteti, ce faceti, sa va vada in cea mai buna lumina posibila, si mai ales sa isi aduca aminte de dvs si sa revina la dvs. Iar daca lucrati cu firme din vest, acestea isi dau seama repede daca imaginea dvs este de calitate, profesionist construita, sau este de sorginte amatoriceasca.
Multe componente, un singur sistem
Un sistem de CI include intre altele si sigla, sloganul, antetul, cartile de vizita, pagina web, brosurile, afisele, CD-urile multimedia, materialul informativ etc.
Toate aceste elemente trebuie sa fie armonizate intr-o imagine grafica si sa “respire” Stil, Continut si Mesaj. Sistemul trebuie sa fie codificat in forma scrisa, astfel incit toate materiale de comunicare din prezent si din viitor sa fie construite folosind acelasi standard.
CREAREA IDENTITATII DE CORPORATIE A FIRMEI
MANUALUL DE STANDARDE VIZUALE ALE FIRMEI DVS
Exemplificam mai jos cazul companiei SIDERAL
cuprinsul manualului de Corporate Identity precum si
indexul alfabetic al subiectelor.
Corporate Identity Standards
Understanding Corporate Identity
and its Importance to SIDERAL (Romanian Branch)
Index
Sections
Understanding Corporate Identity
The SIDERAL LOGO
Business Cards
Communications Literature
Correspondence Material
Digital Standards
Forms
Frequently Asked Questions
Internet/INTRAnet
Multimedia & Video
Package Design
Personal Identification
Promotional Merchandise
Reproduction Material
Signs
Technical Data Sheets
Terminology Glossary
Trade Shows & Events
Trademarks
Subject Section
Business Cards Section 3.1
Business Cards Q&A Section 3.5
Communications Literature Section 4.1
Company & Trademark References Communications Sections 1.4
Literature, Package Design,
Corporate Identity Office Section 2.2
Correspondence Materials Section 5.1
Debossing Applications Section 12.2
Digital Standards for Collateral Material Section 6.1
SIDERAL LOGO – Color of SIDERAL LOGO Section 2.2
SIDERAL LOGO – Color Samples Reproduction Material Section 14.3
SIDERAL LOGO – Design & Treatment SIDERAL LOGO (also see individual sections) Section 2.2
SIDERAL LOGO – Electronic Format Reproduction Material Section 14.1
SIDERAL LOGO – Reproduction Art Reproduction Material Section 14.5
SIDERAL LOGO – Text References SIDERAL LOGO Section 2.2
SIDERAL LOGO – General Usage SIDERAL LOGO (also see individual sections) Section 2.1
SIDERAL Trademarks Trademarks Section 19.1
Electronic SIDERAL LOGO Reproduction Material Section 14.1
Electronic File Preparation Digital Standards Section 6.2
Embossing Applications Promotional Merchandise Section 13.2
Embroidery Applications Promotional Merchandise Section 13.2
Engraving Applications Promotional Merchandise Section 13.2
Envelopes – Standard Business Correspondence Material Section 5.3
Envelopes – Oversized Correspondence Material Section 5.4
Events Trade Shows & Events Section 18.3
Facsimile (Fax) Sheets Correspondence Material Section 5.4
Flags Trade Shows & Events Section 18.3
Forms Forms Section 7.1
Free Space around the SIDERAL LOGOSection 2.2
Frequently Asked Questions – Corporate Identity Frequently Asked Questions Section 8.1
Hot Stamping Applications Promotional Merchandise Section 13.2
Imprinting Applications Promotional Merchandise Section 13.2
Internet Internet/INTRAnet Section 9.1
INTRAnet Internet/INTRAnet Section 9.5
Invitations Trade Shows & Events Section 18.4
Isolation Area Around the SIDERAL LOGO Section 2.2
Letterhead Correspondence Material Section 5.2
Literature Archive Digital Standards Section 6.2
Merchandise – Promotional Promotional Merchandise Section 13.1
Misuse of the SIDERAL LOGO Section 2.3
Multimedia Multimedia & Video Section 10.1
Name Tags Trade Shows & Events Section 18.4
Notepads Correspondence Material Section 5.3
Package Labels Package Design Section 11.2
Packages – Printed Package Design Section 11.4
Personal Identification Personal Identification Section 12.1
Presentations Multimedia & Video Section 10.2
Print Production Standards Digital Standards Section 6.2
Product Trademarks SIDERAL LOGO, Communications Literature, Sections 2.4,
Package Design, Technical Data Sheets 4.2, 11.2, 16.4
Promotional Merchandise Promotional Merchandise Section 13.1
Register (®) Symbol SIDERAL LOGO Section 2.4
Standardized SIDERAL LOGO Digital Standards Section 6.2
Trademark (™) Symbol SIDERAL LOGO Section 2.4
Technical Data Sheets Technical Data Sheets Section 16.1
Terminology Glossary Terminology Section 17.1
Trade Shows Trade Shows & Events Section 18.2
Trademark & Copyright Dept. SIDERAL LOGO Section 2.4
Signs Signs Section 15.1
Silk-Screening Applications Promotional Merchandise Section 13.2
Understanding Corporate Identity Introduction & Index Section 1.1
Video Applications Multimedia & Video Section 10.3
Video Watermark Multimedia & Video Section 10.4
Wearables Promotional Merchandise Section 13.2
What Not To Do SIDERAL LOGO Section 2.3
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